Master Paid Search, Web Analytics, SEO and More With a Master Certificate in Internet Marketing
Despite the most challenging economic conditions of the past quarter-century, Internet advertising revenue actually jumped by 15.2% in the U.S. during the first half of 2008**. As marketing budgets continue to shift from traditional to digital strategies the need for professionals with extensive Internet marketing expertise continues to increase.
The University of San Francisco’s Master Certificate in Internet Marketing is the first and only certificate program that provides the advanced training and credentials you need to become an interactive marketing expert. Expand your expertise with these three eight-week Internet marketing courses:
- Integrated Online Strategies
- Search Engine Marketing and Usability
- Advanced Interactive Marketing and Measurement
Take a Deeper Dive With Advanced Specialized Certificates!
For a more intensive exploration of four key aspects of digital marketing, USF also offers these eight-week advanced specialized certificate courses:
- Advanced Web Analytics
- Advanced Social Media
- Advanced Email Marketing
- Advanced Affiliate Marketing
The Best Internet Marketing Tactics Exposed
This end-to-end, 100% online program reveals how to capitalize on all facets of strategic Internet marketing, focusing on practical applications and strategic best practices proven to maximize every marketing dollar. You’ll learn how to:
- Boost conversions with advanced web design techniques, messaging and content strategy, and A/B testing
- Increase traffic and optimize organic search with must-know search engine optimization (SEO) tools and strategies
- Capitalize on social media opportunities with YouTube, Twitter, Facebook, MySpace, Second Life and more
- Prepare for the certification exams from two leading industry organizations:
- Google Advertising Professionals
- Web Analytics Association
